Research: 27% of Internet Users Clicking on Mobile Ads

Written By Teguh Fila on Tuesday, January 4, 2011 | Tuesday, January 04, 2011

A survey found the result if only 27 percent of mobile internet users who want to click the ads on the device, either a banner or text link.

The research was conducted by ABI Research to the mobile user data in the United States (U.S.). The figures represent the results in February 2010 it was increased compared to the percentage of lawyer-click ads on mobile phones made in December 2008.

"More and more Internet users are accessing via mobile phones, compared with 14 months ago. Even clicking on the ads become commonplace in mobile phones. This is a positive thing for marketers and advertisers," said Director of Mobile Marketing Strategies, ABI Research Neil Strother , as quoted by Cellular News, Thursday (27/05/2010).




In addition to these findings, the ABI also menemukanjika mobile internet access is increasing every day with 28 percent of mobile users access the Internet at least once a day. In the previous survey, in late 2008, the figure is still around 16 percent.

Giving promotion in mobile phones such as coupons and discounts on mobile phones are now more widespread, although 45 percent of respondents, who pleaded not so enthusiastic about the promotion, still can receive the program.

The only thing that consumer concern is the safety of transactions on mobile phones, involving more than 76 percent of respondents.



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