Research: 27% of Internet Users Clicking on Mobile Ads

A survey found the result if only 27 percent of mobile internet users who want to click the ads on the device, either a banner or text link.

The research was conducted by ABI Research to the mobile user data in the United States (U.S.). The figures represent the results in February 2010 it was increased compared to the percentage of lawyer-click ads on mobile phones made in December 2008.

"More and more Internet users are accessing via mobile phones, compared with 14 months ago. Even clicking on the ads become commonplace in mobile phones. This is a positive thing for marketers and advertisers," said Director of Mobile Marketing Strategies, ABI Research Neil Strother , as quoted by Cellular News, Thursday (27/05/2010).




In addition to these findings, the ABI also menemukanjika mobile internet access is increasing every day with 28 percent of mobile users access the Internet at least once a day. In the previous survey, in late 2008, the figure is still around 16 percent.

Giving promotion in mobile phones such as coupons and discounts on mobile phones are now more widespread, although 45 percent of respondents, who pleaded not so enthusiastic about the promotion, still can receive the program.

The only thing that consumer concern is the safety of transactions on mobile phones, involving more than 76 percent of respondents.

Tuesday, January 04, 2011 | 0 comments | Read More

CEO Bachelor No Warranty

NOT forever CEO who holds a degree will be able to improve company performance in the long term. There is little evidence that education-related CEO of the company's performance.

A CEO who holds a degree in higher education level, it does not guarantee performance improvement for the better. A study reveals the fact, although the CEO holds a degree, but their performance was no better than those without a degree, even those who dropped out of school though. At least, that's the result of a recent study by the University of New Hampshire, United States (U.S.). In the study "Education CEO, CEO Turnover, and Firm Performance", published September 2010, it was revealed the fact that the CEOs who have a college degree is not always affect the company's performance over the long term.

This fact was revealed when the company's performance was declining, a CEO - they are graduates of prestigious universities though - who claimed to be able to improve the performance of the company, it can not do better than other employees. "Our findings reveal that the board of directors and researchers should be careful in determining the relevant qualification excessive education to assess their ability in leading companies and optimize the performance of stocks," said Brian Bolton, lead researcher and assistant professor of finance at the Whittemore School of Business and Economics University of New Hampshire.

Analysis of research conducted on the relation between education CEO, CEO turnover, and firm performance. The researchers used several measures to assess the CEO education, including whether the CEO is a graduate from 20 universities (PT), famous or not? Does the CEO has an MBA, Law or other master glass from 20 major universities? This study analyzed the data nearly 1,500 companies experience and 2600 cases of CEO turnover from 1992 to 2007.


From this study it was found facts which bring the company to recruit a CEO with an MBA, he was able to improve the operating performance of companies in the short term. However, the researchers found no significant systematic correlation between educational level stakeholders' top management positions with long-term corporate performance. "Our results show, not many CEO educational role in the company's decision to replace the previous CEO performance. CEO performance is less encouraging replaced not because their education level, "he added.

Apparently, CEO of education was instrumental in the process of CEO turnover. There was a significant correlation between education new CEO who was elected with the old CEO is replaced. In fact, education does not seem as CEO of a proper representation to measure the ability of the CEO. From the analysis of existing data, there were 25 offerings CEOs have undergraduate education from PT prominent in the ranks of the top 20, while another 85 percent are alumni of universities in foreign countries that do not enter the top 20 ranks. Then 15 percent of them who has an MBA who is a graduate of S1 than 20 PT famous. Of the CEOs who have a glass of MBA, 63 percent of whom are graduates of MBA programs in 20 PT famous.

Approximately 15 percent of the sample CEOs have S1 degree in law, 44 percent of whom are graduates of the 20 PT famous. Less than 1 percent of CEOs who have two namely MBA and law degree. Approximately 14 percent of CEOs have a non-MBA master's degree and law. By looking at the firm and CEO characteristics across the sample, almost no substantial difference. The average 56-year-old CEO downwards MBA degree. While CEOs are over 56 years the average law master's degree. Working lives of CEOs who holds an MBA on average 8.4 years. While those who hold a master law of averages longer. Well, almost similar levels of performance shares in the entire sample. According to Bolton, none of the size of CEO education are systematically related to the good performance of the company.

Indeed there is little evidence of education related to the performance of the company CEO. While the company probably will enjoy the short-term performance improvement by hiring the CEO holds an MBA, or otherwise the company may experience a decline in the short term after recruiting CEOs with non-MBA master's degree. However, this association can not be generalized to all companies or to all levels of education CEO. However, the ranks of commissioners of the company trying to give specific requirements for executive education in order to obtain a potential CEO. The findings of this study revealed the fact, when education plays an important role in the CEO recruitment process, it would not affect the company's performance over the long term.

"Education does not have much effect on corporate performance. So why the commissioner of such companies consider it in the evaluation process? "Said Bolton. According to Bolton, maybe it is because when hiring the CEO, the company has little identification and measurement criteria used. Of course, because it is related to who would menakhodai company. Therefore, the recruitment process was to consider a variety of fairly stringent requirements, particularly in terms of managerial skills. Interpersonal skills, leadership and strategic vision is a necessary condition that must be owned by the CEO. However, for this one quite difficult to get the size. Commissioner ranks companies finally make an assessment on work experience, track record (track record), and the education of a CEO.

Nevertheless, Bolton noted in this study. First, this study only considers education CEO. Not consider the entire management team, including managers and other directors. It is quite possible that a company with a management team that has a high quality education that will be able to have better performance than not. Second, this study did not distinguish between types of university degree for S1 or S2.

Tuesday, January 04, 2011 | 0 comments | Read More

10 Tips to Being a Successful Entrepreneur

Everyone would want to be a success in the field about what is they do. Of the many people who have that desire, few are able to make it happen. Here are 10 Tips for Being a Successful Entrepreneur is very important to know for those who want to succeed in all their efforts. Happy reading.

1. Begin With a Dream and Imagination
Before humans could land on the moon, no one ever think that it is a reality. The idea initially landed on the moon is a beautiful dream that will never materialize. But the dreams and imagination that finally turned into reality when one has proved it by landing the first humans to the moon. To remember that success is everything begins with dreams and beliefs are encouraged by the hard work to make it happen. If you have a dream to become a successful entrepreneur and have no intention to make it happen, then immediately get up from your dream. Work hard to quickly change your dreams into reality. Only a dreamer who is able to create and make a breakthrough in products, services or ideas that can be successful. They do not know the word can not or can not afford.
2. The spirit and Persistence
Enthusiasm, passion and persistence is a major capital in the start of a new struggle to achieve success. If you are sluggish, and lazy and discouraged, I assure you soon you will soon experience a total failure. Look for your business motivation was to study the struggle for successful entrepreneurs who your predecessors.
3. Having Knowledge Business Basics
Without the knowledge of the basics of business will only make your business as a guinea pig. Most likely will only be a lot of failure. There will be no success without a knowledge. It is best to learn by doing. Working with other people before you become a businessman really help you absorb the knowledge and experience and are ready to succeed.
4. Dare to Take Risks Every thing that we try of course there will be risks. The greater the results to be achieved, would likely be experienced when the risks of failure are also great. People who dare to take risks is a candidate for successful people. Do not fear failure, but failure to make it as a stepping stone to success.
5. Hard Work
Only by working hard at a business will experience progress and success. Lie if someone says he won a resounding success just by sitting a while in the workplace as is often said advertisers on the Internet. Actually the beginning of their pioneering effort is to work hard without knowing a lot of desperation and sacrifice time and energy.




6. Want to Learn From the Experience of Others
Proverb says: "Experience is the best teacher." A candidate for a successful entrepreneur willing to take the experiences from others and from himself. Whatever one's experience was good success or failure should be a valuable lesson as her guide in starting a business or develop their business.
7. Willing to accept criticism and Advice From Other People
Some people think that the criticism against him is as an obstacle for its survival. But for people who normally think would make criticism or advice from other people as a teacher who guides him toward success. Accepting criticism means realizing that we have a shortage. By knowing the weaknesses in us then we can fix that deficiency. Thanks to those who would rebuke and reproach us.
8. Establish Cooperation With Other People
No matter how smart someone is, if he works alone then it would only fight in vain. None was a businessman who is able to work alone. Cooperation with colleagues, friends, business partners and clients is very important for the development of a business. They will give input, suggestions and criticism and help in difficult moments. A businessman must be able to cooperate and interact to establish business relations with the broadest.
9. Risk failure
Do not think the businessmen who have established and developed have never experienced failure. In fact they had never experienced a time. It's just that they never give up and keep trying until successful. People who fear failure are cowardly people who do not dare do anything and it works just menghayal only.

10. Not Like Delaying
As pepapatah said: "Time is money!" Therefore do not like to procrastinate a job. Do it now, right now while there is opportunity. Delaying a job means is a loss that will make you regret. 

Tuesday, January 04, 2011 | 0 comments | Read More